A Premium Lead Gen Case Study

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the hot gossip

Neil wanted to create a high-end, polished report template for Functionn’s new service, a detailed audit that reviews and improves the remote hiring processes of client companies. Each report would be made premium, so the design needed to look credible, and consistent with Functionn’s established brand.

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Australia

client location

LinkedIn Ads, Health-check Report and Premium Report Design

deliverables

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oh, the discovery

How it all started

Neil wanted to create a high-end, polished report template for Functionn’s new service, a detailed audit that reviews and improves the remote hiring processes of client companies. Each report will be sold at a premium rate, so the design needed to feel credible and consistent with Functionn’s established brand and be visually digestible so it doesn't feel too wordy and immediately delivers high impact to hiring managers looking to fill out the gaps within their system.

In order to achieve a healthy lead generation path, it was imperative to run LinkedIn ads that showcased the pain-point of the client and provided them with personalised and easy form of health-check report with limited solutions. With further interest, a premium report was generated for the client to explore their hiring methodologies curated and personalised for them to bridge the gaps at a wider scale.

To make the report be easier for Neil to edit, the whole design was done on Canva so he can effortlessly edit the context and generate premium report for each of his enquiries.

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Goal #1

LinkedIn ads that showcase the initial health-check that companies needed which can give them glimpse of what's missing

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pink tape
Goal #2

LinkedIn ads that drive users to engage to the social posts through strategic copy and visuals.

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blue tape
Goal #3

A premium report given to the client after they have signed up to understand their hiring gaps. Report and Ads done on Canva for ease of editing for client.

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client's hot review

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The transparent, candid nature of our correspondence. I’ve worked with Samia twice now. Very easy to partner with, regular feedback loops and the final product is always on point. Wouldn’t hesitate to work with her again.

Neil Matthams

founder of functionn

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so, how about it partner?

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