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For Daily Yolk, I crafted a brand identity that captures the warmth, comfort, and vibrancy of a neighborhood breakfast spot. The concept centered around the idea of starting each day sunny-side-up with a playful yet refined aesthetic that feels inviting and full of energy.
I developed a cohesive visual system that included a bright color palette inspired by golden yolks and fresh mornings, paired with approachable typography and clean layouts. The branding extends seamlessly across packaging, signage, and digital touchpoints, ensuring a memorable and cheerful experience at every interaction.
The yolky characters were created to provide the illusion of how one feels warm in the heart and full in the belly after having their brunch items at any time of the day.
so, how about it partner?
