the hot gossip
client location
deliverables
oh, the discovery
Jessica the baker already had a business called Miss Shortcakes which focused on selling desserts for grab, custom cakes, hosted workshops and put out tutorials. With her custom cake business rapidly expanding, she noticed the desserts for grab weren’t as big of a focus as she had hoped. With a deep dive and location search, the target audience was identified.
With that established, it was time to move towards research and analysis of the competition and what we can do better as well as learn from well known companies that the client admired and had similar business locally and internationally. For purposes of it being confidential, we will not dive deeper into this component. The conclusion of this step allowed us to move towards the next stage; Visual Identity.
The concept the client had in mind
The actual location where the cafe will be opened
paint brushes, assemble
Equipped with the knowledge of Miss Shortcake business runnings, target audience personas, demographic and competitive analysis, we dove into the stage of visual identity. The client envisioned the brand to be feminine and timeless while trying to bring in nostalgia through the feminine touch. Think pretty in coral pink with flowers and tiffany.
see it in action
client's hot review
Samia understood the brief, and worked well under pressure. She came up with excellent input and ideas, and I look forward to our next project!
founder of miss shortcakes
so, how about it partner?
