Colorful Daily Yolk loyalty cards with a smiling yolk illustration on the front and stamp slots on the back.

Daily Yolk

Daily Yolk is a cozy all-day breakfast club designed for slow mornings, golden yolks, and good vibes. The identity brings brunch lovers together in a warm, playful, and inviting world, whether it’s 9 AM. or 3 PM.

industry

Food & Beverage

published

2025

impact

Designed a complete brand ecosystem with character-led identity, packaging, and digital applications to convey warmth, energy, and approachability.

deliverables

Brand Strategy

Visual Identity Design

Packaging Design

Sticker Design

Logo with a smiling fried egg and stylized text 'Daily Yolk' on a blue background surrounded by the phrases 'Daily yolk a day keeps you happy all brunchy way' and 'Yolks on you if you skip our egg-ceptional brunch'.
Illustration of a smiling sunny side up egg on a blue and orange background with two stickers showing cheerful characters holding a coffee cup and an egg, with text about brunch and sunny side up.
Cartoon smiling fried egg with orange yolk on white egg white against a blue background with swirls and the word 'Daily' repeated at the bottom.
Logo featuring a smiling fried egg yolk with stylized blue text 'daily yolk' and a circular slogan about brunch on a blue background.
Three circular illustrations each showing a smiling person and a brunch theme with accompanying text: coffee cup with 'Daily yolk a day keeps you happy all brunchy,' person holding bread with 'Yolks on you if you skip our egg-ceptional brunch,' and person beside a plate with an egg with 'We like our mornings sunny side up.'
Color palette featuring Tech Blue (#005CC4), White (#FFFFFF), Floral White (#FFFBF1), Pearl Beige (#FAECC5), Honey Bronze (#FBBD66), and Tangerine Dream (#FB9C66) with respective HEX and RGB values.
Stacked boxes of Special Daily Yolk featuring a smiling egg yolk illustration and reheating instructions.
Breakfast spread with fried eggs topped with smiley faces, grilled meats, rice, toast, bacon, potatoes, and lemon wedges arranged on wooden boards and black plates.
Colorful menu with blue swirls and a smiling orange dumpling illustration, placed on a red metal chair outdoors.
Hand holding a colorful Daily Yolk Menu featuring breakfast items, extras, drinks, and playful egg-themed illustrations on a blue background.
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Sphere with a smooth gradient transitioning from yellow at the top to purple and then blue at the bottom.