Short and Sweet

A sister brand created for an established pastry business, designed to launch a dedicated grab-and-go sweet treat kiosk with a nostalgic and feminine visual identity.

industry

Food & Beverage

published

2025

impact

Brand launch attracted 100+ visitors through social-led engagement.

platform

Physical Retail & Social

deliverables

Brand Strategy

Visual Identity

Social Media Logo Outro Animation

Packaging Sticker Design

Window Decal Designs

The Challenge

Solutions

Conducted audience and location research to define the kiosk’s positioning within a competitive local market. The visual identity was developed to feel feminine, timeless, and nostalgic, drawing on coral pink tones, soft florals, and refined typography.

The brand system extended across logo design, window decals, and animated assets, creating a cohesive presence that attracted foot traffic and encouraged social sharing.

Tray of assorted decorated cupcakes held in front of a window with the phrase 'Because some days, dessert IS therapy' written on it.

Gold decorative intertwined calligraphy mounted on a pink wall above a tiled floor.

Cupcake on a plate with white frosting and yellow decoration, accompanied by text showing color swatches Tea Rose, Celeste, and Tiffany Blue, and the phrase 'Short & Sweet' with arrows pointing to the frosting labeled 'Creamy & Swirls'.

Two decorated cupcakes with swirl frosting and branded toppers reading 'Short & Sweet by Miss Shortcakes' and a piece of chocolate on a cloth surface.

Seamless pattern of soft pink peony flowers with delicate petals and detailed stamens.

Individual desserts topped with whipped cream, strawberry sauce, and a sliced strawberry in clear plastic containers labeled Short & Sweet.

Abstract pink decorative pattern with swirling, looping lines on a soft watercolor background.

Decorative artboard with floral wreath at the center and curly ornate borders, featuring text about sweet moments and a social media handle '@missshortandsweet'.

Pink floral design with gold initials and text inviting to Short & Sweet bakery, featuring poetic lines about cakes and an Instagram handle missshortandsweet.

Pink poster with floral wreath and elegant script reading 'Where sweetness blooms and moments shine, Each cake a story, each slice divine. Every bite of joy complete. Welcome to magic at Short & Sweet.' Follow us on Instagram @missshortandsweet.

People standing inside a pastel-themed bakery named Short & Sweet, with floral decorations and a pink signboard displaying the bakery's poetic motto.

Glass door of a bakery with white illustrations of cupcakes, coffee, tea, and pastries, and words like Cookies, Tea, Coffee, Cakes, Cupcakes, Donuts, Pastries, Quiches, and Pies.

Exterior of a bakery café with a sign reading 'Short & Sweet' and pink counters inside decorated with hanging flowers.

Roll of square labels featuring pastel pink and mint green circles with gold foil text and logos on a soft pink background.

A partially eaten cupcake with white frosting, raspberry topping, and berry filling under text announcing something sweet is coming soon from Short & Sweet by Miss Shortcakes.

Hand holding a cupcake with pink frosting and red sprinkles above a pink cupcake box labeled 'Short Sweet'.

Smiling woman in a gray sleeveless dress standing with arms crossed beside a wooden cabinet with four decorated cakes on white cake stands and the text 'Short & Sweet by Miss Shortcakes' on a white brick wall background.

It’s not just what we do but how we do it that makes our client sing praises for us

“Given the time frame that we had, I have no complaints 🙂

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Samia understood the brief, and worked well under pressure.

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She came up with excellent input and ideas, and I look forward to our next project!

Jessica Ting

founder & pastry chef @ short and sweet and missshortcakes

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