Short and Sweet

Short and Sweet is a sister brand to an existing established pastry business called Miss Shortcakes. The new brand is a dedicated grab-and-go sweet treat kiosk with a nostalgic and feminine visual identity with the sole purpose of making every day cakes more accessible and approachable for the general public.

industry

Food & Beverage

published

2025

impact

Brand launch attracted 100+ visitors through social-led engagement.

platform

Physical Retail & Social

deliverables

Brand Strategy

Visual Identity

Social Media Logo Outro Animation

Packaging Sticker Design

Window Decal Designs

The Challenge

Solutions

Conducted audience and location research to define the kiosk’s positioning within a competitive local market. The visual identity was developed to feel feminine, timeless, and nostalgic, drawing on coral pink tones, soft florals, and refined typography.

The brand system extended across logo design, window decals, and animated assets, creating a cohesive presence that attracted foot traffic and encouraged social sharing.

The launch attracted massive success with people sharing on social media the new sweet little spot for the perfect dessert located in the heart of the city.